Training and CoachingWhether through training workshops or coaching lawyers one-on-one, Sally Schmidt helps lawyers make good decisions about their personal marketing and business development activities through her practical and achievable advice. After providing successful, results-oriented attorney business development support for more than 25 years with uniformly high praise from clients, she is now sharing her processes and lessons learned with marketing and business development professionals through a "Coach-the-Coach" Clinic. More on Coach-the-Coach Clinic Whether lawyers are asking for spot coaching on a particular issue (e.g., a pitch) or want assistance on a regular basis to develop their practices, the Coach-the-Coach Clinic will build coaching skills and confidence for you or members of your team. Participants in this intimate and intensive program will benefit from Sally's best practices and lessons learned through decades of coaching experience. The Coach-the-Coach Clinic includes:
The cost for the clinic is $1,095 per participant (with a $100 discount for additional people from the same firm). Each clinic is limited to 15 attendees. Those who successfully complete the clinic can receive a certificate, if desired. Sally has coached more than 1,000 individual lawyers representing virtually every practice area to grow their books of business with measurable success. Here's what participants in the Clinic had to say: “Sally's approach to learning how to coach lawyers is practical, approachable and wise. This is a hands-on learning lab designed with opportunities to put into practice what you have learned in a safe space, among your fellow coach-in-training classmates.” “Sally provides great coaching advice while giving you tools to help you get started. Her guidance could be applicable to newcomers and seasoned professionals. She takes time to learn what interests you and what challenges you may face, and she tailors her content to the participants. This is a great program!” “The Coach-the-Coach Clinic could not have come at a better time, as we are starting to roll out our own BD coaching sessions at the firm. Being newer to the BD coaching side, this clinic has taught me so many invaluable lessons that I can apply to my day to day. I like how Sally incorporated scenarios and exercises into our sessions. It really made it a hands-on experience, albeit being on Zoom!”
Sally frequently conducts “soup to nuts” workshops. Depending on the size of the firm, lawyers can be divided into groups based on seniority or practice. Her credibility and non-threatening style help lawyers become more comfortable with marketing activities. Working closely with the firm, Sally will develop an appropriate agenda that could include:
In lieu of a workshop, some firms organize an ongoing training curriculum to provide follow up and reinforcement. This could include, for example, quarterly, in-depth programs.
Sally also has extensive experience and has produced measurable results working with individual lawyers on their business development efforts. Her services often include:
Sally Schmidt Coaching Client Testimonials “Thanks, Sally. You were a really big help getting me started and your help is a big reason why I was in a position to make a move. Each year when I look at my originations, I thank you personally.” “Hey Sally! I just wanted to send a personal note again thanking you for all your mentorship. I’ve really seen the fruits of the coaching program this year and think I’ll end up at around $550,000 in receipts from my clients. I really have changed my approach and outlook on business development and your guidance was a huge part of that. Thank you!!” “Sally, I was thinking of you this morning and that I need to get myself in gear on the marketing front. You have become my very own marketing Jiminy Cricket!” “…in helping me focus on marketing you were friend, you were confidant, you were fighter urging me to get out there and try; you were educator; you were counselor; you were almost a shrink about what makes me tick to motivate me to DO what I need to do and to make it a focus every day in my professional actions, to THINK about new business possibilities; you gave advice on minutiae where I was lacking confidence such as the smallest of detail (do I go to their offices to visit? do I call them for lunch? when do I follow up and remind them of the conversation....etc. etc. etc.)…. I'm very grateful I’ve had you and my firm always right behind me.” “I just wanted to let you know I appreciate all of your help, advice, ideas, and encouragement over the past several years. You are very talented and provided me a lot of value. I learned from you things I plan to carry forward.” “You should know that your lessons stick. I’d like to think I would have tried to make it ‘about them’ before we started working with you, but I’m not sure. I think those lessons have also made me a bit of a better person, so (assuming I’m right and assuming that effect is multiplied by dozens and hundreds of people), you’ve got quite a legacy going out there.” “I think Sally is very effective. She is responsive and she asks excellent questions. She also is a ‘nudge,’ in the best sense of that word, because she prods one to develop a plan and stick with it or, if appropriate, shift to a different plan. And she is very intelligent and pleasant to work with.” “Sally is wonderful. She clearly has an excellent track record and has a wealth of experience. She often offers me more than one way to approach a particular situation, which I really appreciate.” “It has been a pleasure working with you. You’ve been a great sounding board and, as I noticed while looking at the chart, we’ve accomplished a great deal. Let’s definitely stay connected. If you ever need someone to sing your praises, please don’t hesitate to call.” “I just want to let you know that we just had a Management Committee meeting and I spoke about how much I enjoy working with you, what a great sounding board you are, and how much I like your suggestions and perspectives. You may get a call from one or more attorneys here. Thanks again for your help.” “There has been a lot of conversation around here invoking your name (e.g. ‘Sally says...’). People have really embraced your advice I have been reviewing practice development plans for evidence of your suggestions to those you met with individually and am seeing good results. The Management Committee is very pleased with the impact of your progress so far. Thanks again so much for your help and input!” “Dear Sally, Thank you so much for your invaluable help and support during the [coaching] program. It was truly a growth experience and you were just great to work with.” “I can’t put my finger on exactly what specifically you taught me or guided me through but it’s a continuous, coaching, guiding, interaction that’s meaningful to me. And I do believe all these signs are indicative of your skills and assistance. I have had five new clients in the last two weeks. I feel like my practice is coming together.” “Thanks again for meeting with me to discuss my marketing and networking goals. By the way, a lawyer I had run into a couple years ago recognized me at a CLE I attended on Monday, and he has asked me to do a 45-minute presentation at a CLE next month. I agreed to do it. So, I’m jumping right off the cliff. I’m also attending a meeting and a brief CLE this evening with the client I had planned on connecting with this month. It has begun…. Thanks again for the motivation and the assistance.” “I love Sally. She is so practical. She doesn’t waste my time.” |